Comments for Parth's Blog http://parthshukla.com Musings, rants, and reflections on digital marketing, online media, telco, technology & travel by Parth Shukla. Sat, 05 Mar 2011 06:09:29 +0000 hourly 1 http://wordpress.com/ Comment on Make the subway ride more enjoyable. by danielyen http://parthshukla.com/2010/03/17/make-the-subway-ride-more-enjoyable/comment-page-1/#comment-11 Sat, 05 Mar 2011 06:09:29 +0000 http://parthjshukla.wordpress.com/?p=50#comment-11 Totally agree in that offline street banners should provide for interactivity.
In the future perhaps, unlike Minority report technology and yet with NFC enabled devices, a signal could be sent from one’s mobile to the offline banner requesting more info or simply to sign up.
It would be a seamless and elegant process which offers traction and actionable data.
Cant wait to get my hands on that.

]]> Comment on NEXUS’ impact on the wireless ecosystem by Yves Lepage http://parthshukla.com/2010/01/19/nexus-impact-the-on-wireless-ecosystem/comment-page-1/#comment-4 Fri, 22 Jan 2010 20:54:44 +0000 http://parthjshukla.wordpress.com/?p=19#comment-4 Your article is bang on.

In fact, phone features are going to become less and less important. The fight is already with who controls the app store. Soon, it will be on who has the better apps.

You want an apps war? There’s an app for that!

With these phones causing the loss of the market for VAS (ringtones, TV on cell, games, etc) and bundle wars causing the loss of the market for other services (call display, voice mailbox, etc), and now with phones being de-coupled from the service providers, it means that mobile network providers will see their revenues melt like snow under the sun.

And with telecom companies putting all their eggs in the same basket and betting on mobile providers to be their growth engines, they will undoubtedly suffer (and downsize) as well.

It had been announced in 1998 that bandwidth would become a commodity. This is when the first bandwidth markets were born. The same is happening with mobile bandwidth. It happened in the past: whole low-innovation industries killed by high-innovation companies.

If telecom companies don’t come up quickly with significant innovations, we’ll be witnessing the agony of that industry within the next 5-6 years.

]]> Comment on NEXUS’ impact on the wireless ecosystem by Derek K http://parthshukla.com/2010/01/19/nexus-impact-the-on-wireless-ecosystem/comment-page-1/#comment-3 Fri, 22 Jan 2010 00:50:15 +0000 http://parthjshukla.wordpress.com/?p=19#comment-3 Some great insight. The Nexus, iPhone and Pre compete in the same space, and they each have their advantages. It will be interesting how this will play out and how the pre-paid data segment, which has changed the landscape in places like the UK, will play out. Operators will try to salvage revenues as they lose control of ‘branded’ opportunities. Companies which can capitalize on this segment, are going to come out on top.

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