A self-driven, creative marketer with in-depth knowledge of Canadian online industry. Experience of managing online, offline & direct marketing programs to drive brand, acquisition & ROI targets. Consistent track record in delivering tangible business results and assembling highly motivated teams.
I led Bell’s Interactive marketing strategy for all lines of business (Mobility, Sympatico, ExpressVu and Home Phone), with components like search engine marketing (SEM), permission based email marketing and online media. I was also in charge of directing the MultiChannel framework, which has enabled a dramatic increase in the impact of the online channel on acquisitions.
Formerly responsible for eMarketing on bell.ca, I increased the permission marketing database by 300%, using integration partnerships and search engine strategies to drive down the COA and dramatically increasing usage of bell.ca’s self-serve applications with smart, profile-based campaigns.
Sympatico.ca (2000-2002) Sympatico is Canada’s largest a web media portal with 7M+ UV per month, with a global reach of 85% of the Canadian population.
As Director of Tools and Wireless for Sympatico.ca, introducing a multitude of products and services, including the personalized MySymaptico, Sympatico.ca’s search partnership with Google and many other Web and wireless services.
I have an MBA (Marketing) from McGill and am active member of the Canadian Marketing Association, serving on the Digital council.
Contact me parth (at) parthshukla.com